FMA Finds Demand
Digital advertising, search, social media, content and landing pages attract people actively looking for property and related professional services.
Fair Market Agency™Online Referral Network
100% ONLINE • CLIENT ACQUISITION • VERIFIED REFERRALS
Fair Market Agency™ markets online to find people with real property and professional-service needs, organizes each opportunity, and connects the client with the right professionals from the FMA network.
THE NEW FAIR MARKET AGENCY
FMA is being rebuilt as a 100% online acquisition and referral platform. We advertise and market across digital channels, capture qualified client opportunities, nurture them through automated CRM workflows, identify the professional services they need, and refer those opportunities into a managed network of professionals.
HOW THE FMA ENGINE WORKS
Digital advertising, search, social media, content and landing pages attract people actively looking for property and related professional services.
The client completes a guided online intake so FMA can understand the goal, location, timing and services required.
The opportunity enters the FMA CRM, where automated follow-up, qualification and internal routing can be managed through GoHighLevel.
FMA matches the opportunity with an appropriate professional based on service type, territory, qualifications, availability and network rules.
The referral is accepted and tracked through the backend so FMA can record status, outcome and eligible referral compensation.
At year end, 20% of FMA referral commission revenue is allocated to community initiatives and celebrated through the Community Talent Search event.
FOR CLIENTS
Clients do not need to know which professional to call first. They tell FMA what they are trying to accomplish, and the platform helps route them toward the right next connection.
Connect with professionals for representation, financing, inspection, legal, insurance and related services.
Get connected with qualified mortgage and finance professionals based on your needs.
Build a network around an investment opportunity, including property, financing, legal and management services.
Find contractors, inspectors, designers, financing options and specialty professionals.
Connect development opportunities with the professional team required to move them forward.
Use one intake point to find the appropriate professional rather than searching provider by provider.
FOR PROFESSIONALS
The professional network is the fulfillment side of the FMA platform. FMA intends to generate and qualify opportunities online, route relevant referrals to participating professionals and track those referrals through the backend.
Professionals remain responsible for their own licensed or regulated services and their direct relationship with the client. Referral compensation to FMA is governed by applicable law, licensing requirements and written agreements.
Join the Professional NetworkTHE FMA DIGITAL BACKBONE
Campaign-specific pages for Google, Meta, social media, search and partner channels.
Lead capture, pipelines, workflows, SMS/email nurturing, appointment routing and referral follow-up.
Future client and professional dashboards with opportunity status, documents, communication and referral records.
Territory, profession, specialty, availability and performance data used to route opportunities intelligently.
Track eligible referral commissions received by FMA and calculate the annual community allocation.
Year-end reporting connects business generated through FMA to the community benefit created by the network.
allocated at year end to community initiatives.
COMMUNITY TALENT SEARCH
FMA's community model is designed to happen after the business has done its job. Referral revenue is tracked throughout the year, then 20% of FMA's referral commission revenue is allocated to community initiatives.
The annual Community Talent Search event becomes the public celebration of that impact — bringing together local people, talent, organizations and initiatives while showing how business generated through the FMA network gives back.
WHY FMA EXISTS
Fair Market Agency™ began with property investment and grew into a larger idea: people often need several trusted professionals to reach one goal, while excellent professionals continually need qualified clients. FMA exists between those two needs.
The new model turns that original Circle of Service into an online platform — using modern marketing, CRM automation and a managed professional network while keeping the community commitment at the centre of the business.
“We care, we listen, we serve our community.”
GET CONNECTED
Submit one online request. FMA will use your information to understand the opportunity and connect you with an appropriate professional where a suitable network match is available.
JOIN THE FMA NETWORK
Tell us about your profession, territory and services. This creates an initial professional-network inquiry while the full FMA professional dashboard is being built.